Why Speeches, Sermons, & Lectures Don't Work

Why Speeches, Sermons, & Lectures Don't Work

Verbal rhetoric such as public speaking is useful but has limitations. This communication is great for goals and inspiration but does not produce behavioral changes. This is the myth of transformative information.

Transformative communication requires more than speaking. Why do we prefer verbal rhetoric, what culture is produced as a result, and what else should we try to do?

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